Eisner Chewing 'Bazooka'
May 23rd 2009 02:25
Hammer wrote a spec titled Sonny Takes to Peru. The script didn't sell but it was a great calling card and nabbed him is gig with Eisner.
As anyone over 49 knows and according to THR, "Bazooka Joe" has been a comic strip used as an advertising device for the gum since the 1950s. Joe, who wears an eye patch for reasons never explained, has child-friendly misadventures, sometime joined by a host of friends with the names Pesty, Mort (always with a turtleneck sweater pulled up over his mouth), Toughie, Hungry Herman, love interest Jane and a dog named Walkie Talkie.
As for some tidbits, Bazooka, the gum and the comic, are part of trading card company Topps' stable. Eisner purchased the company in 2007 for $380 million with a mandate to rejuvenate the brand.
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