Avatar's Midnight Runs Strong -- $3.7 Mil
December 19th 2009 05:18
Avatar opened in just about 2000 theaters last night for a midnight run and took in $3.5 million, a strong start for James Cameron's cinematic 3D sci-fi fantasy.
Many 3D locations hosted the midnight runs with a shot of securing the best in December performance. Today matinees were selling out of late. It doesn't take a mystic to tell us an Avatar franchise is in the future.
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